YOUNG JEEZY

KIM

No matter what is being supplied, a hustler is only as good as his word. With Atlanta serving up some of the hottest product in the rap game, native son Young Jeezy stands as one of the most exciting merchants of cool to emerge in years.

Thanks to underground testimonials like "Air Forces" and "Chuuch," Jeezy's street swagger and authentic style has quickly made believers out of some the biggest players in the game, from Fabolous to P. Diddy.

 In his native Atlanta, and throughout the south, Young Jeezy has created nothing short of a movement. Now the world will get to find out what insiders have been buzzing about when his Def Jam debut, Let's Get It: Thug Motivation 101 drops this summer.

Iike many hustlers on the mic, rapping wasn't in Jeezy's original game plan. As CEO of Corporate Thug Entertainment, Jeezy was content to stack his paper from the background.

Having lost many things in his life-- family, friends and time (a prison bid that he doesn't like to give too much light)--Jeezy had a sense of urgency about his music. So he hit the mixtape circuit with exclusive tracks recorded with longtime collaborator Shawty Red. With over 100,000 mixtapes and over 200,000 Trap Or Die DVD's sold in a little more than a year, Def Jam decided to invest in the youngster and made him the most recent signee to the label.

What sets Young Jeezy's music apart is his ability to bring color and flash to a story that has been told so many times before. He's a true digital age artist who doesn't need 16 bars to develop a picture in your head. When he snaps off a verse the image is simple enough for everyone to feel it instantly.

The streets responded by snatching up his mixtapes by the trunkload. But now that he has fans on the hook, Jeezy is ready to reel them in slow with this full length.

"I did the mixtape run, but on mixtapes you can't really give people you," he reasons. " I think people will really relate to the album. I ain't come into this for no broads or a wristwatch or a car. I came into this shit for a spot. I'mma reality kicker. I'm not gonna tell you what you wanna hear because it sounds good, I'mma give it to you raw."

Songs like the revealing "Let Me Talk To 'Em" show Jeezy apologizing for many of the wrongs in his life and attempting to set the next generation straight about the dark side of life in the traps. "A lot of the cats I looked up to that bought me school clothes and things I lost them," he says. "That's why I'm here now."

Setting the backdrop for his reality are producers Mannie Fresh - who's "Boom Boom Clap" powers Let's Get It's searing first single "And The What" - Jazze Pha and Shawty Red to name a few. The guest line up is a who's who of southern rap, but there will be plenty of Young Jeezy to bump from the coups to the corners.

 





 

 

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