LLOYD

 

 

Since signing with Zone 4/Interscope back in March, Lloyd has been busy prepping his 4th studio album, which he recently announced via twitter (@lloyd_yg) will be titled ‘King of Hearts’. After working with a talented pool of producers and writers including Jim Jonsin, Rico Love, The Runners, Ester Dean, and Bruno Mars, to name a few, the 24 year old R&B singer releases his debut single, “Lay It Down”, produced by Awesome Jones (aka Polow Da Don). The track samples the Patti Labelle classic “Love, Need and Want You”, and will lead the release of King of Hearts which is due out first quarter 2011.

Acclaimed songwriter/producer Polow Da Don had this to say of his work with Lloyd, “Real music, real singing, classic.” Lloyd offered his thoughts on his new situation and single, "It feels good to start fresh with Polow and Interscope, making music is fun again. We took my sound to another level with "Lay It Down". It's a true R&B sound that's missing from music right now."

 

Artist Bio Continued

 

Looks like it is not that difficult for Lloyd to once more generate hype in R&B music circuit as he did before through his first LP. Good sign of it has already been seen from his smooth appearance in performing single "You" with Lil Wayne on "106 & Park" on February 7, 2007, marking an early indication of another success he is about to face when his next album finally sees the light on March 13. And it could be even greater, judging from his determination to make the most of his time in the spotlight with the record. "For me, I feel like a player," he has said. "I just want to kind of spark some kind of energy in the building."

An exceptional talent with a hugely charismatic personality, Lloyd was born Lloyd Harlin Polite Jr. on January 3, 1986 in New Orleans, Louisiana to Lloyd Polite Sr. and Robin Polite. Following the death of his father when he was just two years old, his mother afterwards moved the family to Atlanta, Georgia where the boy nurtured his knack in singing to then get discovered by Klymaxx's Joyce Irby. Noticing his potentiality, she eagerly made him in 1996 a .member of preteen music act N-Toon that later managed to earn a recording contract under DreamWorks Records.

Despite their effort to have two singles released followed by debut album "Toon Time" in 2000, N-Toon sadly failed to maintain their existence long enough to create a bigger buzz, much to Lloyd's dismay. Determined to reach success on his own, he thus began shopping around for a solo deal and made his way to get signed to MCA Records under which he prepared his first single-to-be "Hey Young Girl." However, all the hopes were perished as the company ultimately was absorbed by its parent company, Geffen Records, letting go many of the artists on its roster, including him.

Refused to give up, Lloyd smartly used the song as a demo to land another recording deal which he finally struck with Irv Gotti of The Inc. Records, a music label financed by Universal Music Group. A debut single entitled "Southside" featuring labelmate Ashanti afterwards was launched in 2004 to instantly become an R&B hit, giving the hunk real confidence to issue his first album of the same name on July 20 the same year. The result was more than satisfying as the LP not only soared to the top three of Top R&B/Hip-Hop Albums, but also peaked at number eleven on The Billboard 200.

Though undeniably received wide attention across the States, Lloyd waited patiently for about two years before he again hit the music scenes with a newly-recorded composition titled "You", which quickly ruled the Hot R&B/Hip-Hop Singles & Tracks in 2006. Things joyously continued to run well when Sho'nuff Records willingly signed him in couple months after the release of the single despite his status of still being attached to The Inc.. This subsequently led to an assumption that his sophomore work, "Street Love", would be a joint production between the two companies as it comes out in March 13, 2007. Soon after that, he spread his wings by establishing a production company named “Young Goldie Production” where he positioned himself as the Executive Producer. ..

 

 

Additional Bio's .

Urban crooner Lloyd topped BET's play list singing a steamy duet with Ashanti, but he got his first spins on the anything but steamy Radio Disney. Born January 3, 1986, in New Orleans but raised in Atlanta, Lloyd joined N-Toon -- the teen pop group put together by Klymaxx's Joyce Irby -- in 1996 and appeared on their 2000 album, Toon Time, released by Dreamworks. Much later -- and trading influences Mickey and Donald for Marvin Gaye and R. Kelly -- Lloyd's vocal talents were recognized by L.A. Reid. When Reid became head of the Def Jam label he turned to Irv Gotti, whose Murder Inc. label had now morphed into the Def Jam-associated The Inc. Gotti signed Lloyd and partnered the street-smart singer with fellow The Inc. artist Ashanti for "Southside." Urban radio loved it, BET loved it, and Teen People loved it. The single became the title of Lloyd's debut, released in July of 2004 with Joyce Irby and Gotti sharing the executive producer crediTS

 

 

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